[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.pglbc.cz\/google-testuje-kolotoce-textovych-reklam-pro-mobilni-zarizeni\/#Article","mainEntityOfPage":"https:\/\/www.pglbc.cz\/google-testuje-kolotoce-textovych-reklam-pro-mobilni-zarizeni\/","headline":"Google testuje koloto\u010de textov\u00fdch reklam pro mobiln\u00ed za\u0159\u00edzen\u00ed","name":"Google testuje koloto\u010de textov\u00fdch reklam pro mobiln\u00ed za\u0159\u00edzen\u00ed","description":"U\u017e nyn\u00ed je velice t\u011b\u017ek\u00e9 \u0159\u00edci, jak se tyto dny va\u0161e textov\u00e9 reklamy vykresl\u00ed \u2013 dva titulky nebo t\u0159i, kolik roz\u0161\u00ed\u0159en\u00ed, apod. Nyn\u00ed Google testuje koloto\u010de textov\u00fdch reklam pro mobiln\u00ed za\u0159\u00edzen\u00ed. \u00a0 Ned\u00e1vno byly zaznamen\u00e1ny spole\u010dnost\u00ed SEMrush, reklamn\u00ed koloto\u010de se objevuj\u00ed pod odkazem \u201eLid\u00e9 tak\u00e9 zv\u00e1\u017eili\u201c pod prvn\u00ed reklamou. Pozn\u00e1mka, tyhle koloto\u010de se objevuj\u00ed pod odkazem s\u00a0firmou pro \u201eXfinity\u201c a<br><br><a class=\"more-link\" href=\"https:\/\/www.pglbc.cz\/google-testuje-kolotoce-textovych-reklam-pro-mobilni-zarizeni\/\">\u010c\u00edst v\u00edce<\/a>","datePublished":"2020-02-13","dateModified":"2020-02-13","author":{"@type":"Person","@id":"https:\/\/www.pglbc.cz\/author\/#Person","name":"","url":"https:\/\/www.pglbc.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"pglbc.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.pglbc.cz\/google-testuje-kolotoce-textovych-reklam-pro-mobilni-zarizeni\/","wordCount":351,"articleBody":"U\u017e nyn\u00ed je velice t\u011b\u017ek\u00e9 \u0159\u00edci, jak se tyto dny va\u0161e textov\u00e9 reklamy vykresl\u00ed \u2013 dva titulky nebo t\u0159i, kolik roz\u0161\u00ed\u0159en\u00ed, apod. Nyn\u00ed Google testuje koloto\u010de textov\u00fdch reklam pro mobiln\u00ed za\u0159\u00edzen\u00ed.\u00a0Ned\u00e1vno byly zaznamen\u00e1ny spole\u010dnost\u00ed SEMrush, reklamn\u00ed koloto\u010de se objevuj\u00ed pod odkazem \u201eLid\u00e9 tak\u00e9 zv\u00e1\u017eili\u201c pod prvn\u00ed reklamou. Pozn\u00e1mka, tyhle koloto\u010de se objevuj\u00ed pod odkazem s\u00a0firmou pro \u201eXfinity\u201c a vlastn\u00ed reklama Xfinity se objevuje na sam\u00e9m vrcholu, s\u00a0celou sadou roz\u0161\u00ed\u0159en\u00ed.\u00a0Reklamy v\u00a0koloto\u010d\u00edch se objevuj\u00ed se dv\u011bma titulky a s\u00a0\u0159\u00e1dkem popisu a bez \u017e\u00e1dn\u00fdch roz\u0161\u00ed\u0159en\u00ed reklam.Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. \u00a0Tahle novinka pravd\u011bpodobn\u011b vypad\u00e1 velmi d\u011bsiv\u011b pro spoustu inzerent\u016f, kte\u0159\u00ed si mysl\u00ed, \u017ee by tohle mohlo pror\u00e1\u017eet v\u00fdkon u reklam, kter\u00e9 nejsou v\u00a0absolutn\u00ed TOP pozici \u2013 hlavn\u011b s\u00a0reklamami s\u00a0popiskem, kter\u00e9 se objevuj\u00ed v\u00a0tomto form\u00e1tu. Ale pokud jste Xfinity (nebo jin\u00e1 firma, jejich\u017e reklamy bojuj\u00ed o m\u00edsto zobrazen\u00ed v\u00a0takov\u00e9mto koloto\u010di), budete ur\u010dit\u011b p\u0159\u00edjemn\u011b pot\u011b\u0161eni. Google bude neust\u00e1le sledovat dopad na \u010detnost kliknut\u00ed a tak\u00e9 pom\u011br prokliknut\u00ed u takov\u00e9ho zach\u00e1zen\u00ed s\u00a0reklamami. A nen\u00ed v\u016fbec jasn\u00e9, jestli tohle bude tak\u00e9 testov\u00e1no pro nefiremn\u00ed vyhled\u00e1vac\u00ed term\u00edny. Odstran\u011bn\u00ed metriky pr\u016fm\u011brn\u00e9 pozice nyn\u00ed d\u00e1v\u00e1 mnohem v\u011bt\u0161\u00ed smysl ne\u017e p\u0159edt\u00edm.\u00a0Reklamy v\u00a0Google Shopping se ji\u017e nyn\u00ed objevuj\u00ed ve form\u00e1tu koloto\u010de u\u017e n\u011bjakou dobu \u2013 stejn\u011b tak tomu bylo i u roz\u0161\u00ed\u0159en\u00ed pro textov\u00e9 reklamy. V\u0161echny reklamy na Google Shopping jsou nyn\u00ed v\u00a0koloto\u010d\u00edch, by\u0165 se staly \u010d\u00edm d\u00e1l v\u011bt\u0161\u00ed, jak jste si ji\u017e mohli v\u0161imnout, v\u00a0pr\u016fb\u011bhu t\u011bchto n\u011bkolika let.\u00a0\u201eNeust\u00e1le se sna\u017e\u00edme testovat nov\u00e9 zp\u016fsoby, jak zlep\u0161it na\u0161i zku\u0161enost pro na\u0161e inzerenty a u\u017eivatele, ale nem\u00e1me te\u010f nic specifick\u00e9ho, co bychom cht\u011bli nyn\u00ed ozn\u00e1mit,\u201c sd\u011blil n\u00e1m mluv\u010d\u00ed spole\u010dnosti Google.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Google testuje koloto\u010de textov\u00fdch reklam pro mobiln\u00ed za\u0159\u00edzen\u00ed","item":"https:\/\/www.pglbc.cz\/google-testuje-kolotoce-textovych-reklam-pro-mobilni-zarizeni\/#breadcrumbitem"}]}]